Conceiving a Concept

Food, Beverage, Snack and Consumer Entrepreneurs have a basic idea in the beginning and usually need guidance and help in flushing the idea into a practical product to get created then launched.

Lemonaders Helps in the Following Ways:

  • Panel Studies (From Industry Veterans): Under NDA we sometimes will have industry people (especially retail buyers, distributors) look over a brand concept and give feedback (with suggested changes/alterations).
  • Competition Reviews: We will look at the closest competitors and understand what they are doing in the category.
  • Market Studies: We look at the category itself and look at the Nielsen and IRI data to understand the possible growth and/or lack of growth.
  • Branding: The team helps with the final branding efforts as well.
  • Trademarks: We can also help with the search and creation of your trademark(s).

Creating a Concept

In partnership with an incubator (kitchen incubator, commercial kitchen) the Lemonaders team becomes an extension for help in subjects relating to their client’s needs. We can help with subjects such as:

Product Formulations

  • Recipe Review
  • Recipe Testing
  • Ingredient Review
  • Revisions
  • Samples Delivered
  • Shelf Life Testing
  • Product Taste Tests
  • Nutrition Panels
  • Product Ready for Next Phases

Film and Packaging

  • Packaging Partner Search
  • Film Preparation Search
  • Packaging Design Merge
  • UPC Code Prep
  • Film Plates and Proofs
  • Packaging Production
  • Film Production

Working With a Commercial Kitchen

  • How to Find a Commercial Kitchen
  • Kitchen Equipment
  • Available Times for Production
  • Capabilities (Packaging, etc)
  • Incubation Services
  • Non-Profit or For Profit Kitchen

Branding Solutions

  • Branding Concepts
  • Logos
  • Customer Research
  • Customer Profiling
  • Social Media Plans
  • Website Efforts
  • Package Design

Contract Manufacturing

  • Co-Packer Search
  • Co-Packing Negotiations
  • Ingredient Sourcing
  • Delivery of Sample Ingredients
  • Final Shelf Life Testing
  • Test Runs on Equipment
  • First Series of Samples
  • Final Samples for the Trade

State Departments of Agriculture

Summary: They help start-ups in their states for a number of efforts

  • Trade Show Pavilions
  • Help With Export Marketing
  • "Made in State" Programming
  • In-State Events or Trade Shows
  • Offer Help for Getting into Customers
  • Help With Co-Packing Sourcing

The Launch of a Product

Once a product is created the Lemonaders team can add invaluable help with the launch of the product. We have offices in the West (Las Vegas, NV) and in the East (Greensboro, NC). The team can also advise and help with international markets.

Sales Planning

  • Direct vs Broker Discussions
  • Broker Interviews
  • Distribution Negotiations
  • Sales Plans
  • A-B-C Formats
  • E-Commerce Store Planning
  • Territory Reviews
  • Retailer Research
  • Competitor Research
  • Retailer Contract Set ups
  • Distributor Contract Set Ups
  • Format Planning (Food Service, Retail, Healthcare, E-- Commerce, Specialty, etc)
  • Merchandising Planning
  • Fixtures / Shippers / POS
  • The Territory Planning Modules
    • - North West
    • - South West
    • - Hawaii/Alaska
    • - North Central
    • - South Central
    • - South East
    • - North East
    • - Canada
    • - Caribbean / Puerto Rico
  • Sales Launch into Marketplace
    • - Local
    • - Regional
    • - National
  • Review Process on all Brokers, Sales Reports, Progress, etc

Marketing Planning

  • Website Finals
  • Sales Sheets and Spec Sheets
  • Trade Show Reviews
  • Social Media Platforms
  • In-Store Marketing Planning (ex Demos)
  • Blogging Efforts
  • Press Releases
  • Sports and Event Marketing
  • Sponsorship
  • Research
  • TV Commercials / You Tube Campaigns
  • TV Show Marketing