The demand for natural and organic products in convenience stores has been steadily increasing, reflecting a broader consumer shift towards healthier and more sustainable options. In 2023, sales of premium natural and organic food, supplements, and personal care products across all store types in the U.S. reached approximately $103.6 billion. Statista
This growth is not confined to traditional health food stores; mainstream retailers, including convenience stores, are expanding their offerings to meet consumer demand. The natural products industry has become mainstream, with competition arising from various retail customers such as Walmart, Costco, Kroger, CVS, and retail channels such as mass merchants, military exchanges, and especially with convenience stores. New Hope
Within convenience stores, specific categories like sports nutrition beverages and healthy snacks are gaining popularity. Consumers increasingly seek organic and natural options that align with their health and wellness goals. This trend is evident in the growing presence of organic snacks, granola bars, and beverages on convenience store shelves. Retailers are responding by dedicating more shelf space to these products, recognizing the opportunity to cater to health-conscious customers seeking convenient options. The expansion of natural and organic offerings in convenience stores reflects a significant shift in consumer preferences and retail strategies, emphasizing the importance of health and sustainability in everyday purchases.